Emperor’s New Groove – Making Of Documentary

The Sweatbox Documentary - Emperor's New GrooveThe Sweatbox, is an amazing unfinished documentary about the trouble behind the making of Disney’s Animated film The Emperor’s New Groove.

The documentary, directed by singer Sting’s partner Trudie Styler, tells how the film’s story changed dramatically, along with the director, song-writer and just about everything else…

It is a rough, unfinished version, no doubt the director was fairly peeved at the treatment of her partner, but at over an hour and a half, gives an unparalleled insight into the making of an animated film.

Thanks to the awesome blog, Go Into the Story, for letting us know about it.

Pixar Japanese Brave Trailer – Story At Last!

Disney Brave AdvertisingLooking at the Pixar Japanese Trailer and seeing the sheer amount of story unveiled I have to wonder what is up with Disney’s US marketing team right now.

I thought this was just an isolated incident  but after the absolute debacle that is the marketing campaign for John Carter I have to say that the studio have officially dropped the ball. While we have been subsisting on elusive trailers and random scenes, the Japanese trailer reveals a whole lot of story and character development.

And guess what Disney? Now I know I want to see the film!

Before I was just going along because it was Pixar and it looked potentially cool.

Disney, who could write the book on how to market effectively, have withheld from the audience – as in those who buy the tickets, the story lines for both of their biggest movies this year.

I’d love to know what their plan was.